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Prejudice: How a Generalization Hardens Into an Attitude

Gordon Allport's 1954 scale orders prejudice in five rungs, from talk to extermination. Read six scenarios, place each one on the scale, and see where your placements sit against Allport's.

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Prejudice shown as a landlord handing an apartment key to one applicant while turning away from a second waiting nearby.

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Prejudice: try it on yourself

Allport's scale has five rungs: antilocution (hostile talk about a group, to people who are not in it), avoidance, discrimination, physical attack and extermination. You will read six scenarios and place each one. This is an exercise in reading the scale, not a measure of your own attitudes. There is a reveal at the end.

At the end you see your own result next to the figure from Allport, and how visitors so far compare.

In short

Prejudice, in psychology, is a negative attitude toward a person because of the group they belong to, formed before the facts about that person are known and resistant to the facts once they are. It shows up in jokes told when the group is not in the room, in who gets a second interview or a reply from a landlord, in which neighborhoods people avoid, and at the far end of the same scale, in pogroms and genocide.

How prejudice works

The word has a second, unrelated meaning in law, where a case dismissed with prejudice cannot be brought again; this page is about the psychological sense, an attitude toward people based on their group. Allport's definition, which still frames the field, was an antipathy based on a faulty and inflexible generalization, felt or expressed, directed at a group or at an individual because they belong to it. Antipathy makes it an attitude rather than a belief. Generalization ties it to the ordinary act of putting people in categories. Inflexible is what separates prejudice from prejudgment: everyone forms expectations about groups from limited experience, and a prejudgment becomes a prejudice only when it stops being corrected by new information.

That link to categorization is why prejudice sits in the codex quadrant about what memory keeps: the mind stores groups and the traits that go with them, and fills in a new person from the group. Allport called this the normality of prejudgment. The stereotype is the content of the category; prejudice is the feeling attached to it; discrimination is the behavior that follows. The three usually travel together but they are not the same, and a person can hold a stereotype without hostility, or act on a rule without feeling anything at all.

Group membership alone is enough to start it. Tajfel and colleagues showed in 1971 that schoolboys sorted into two groups on a trivial pretext, supposedly by their estimates of dots or their taste in abstract painters and in fact at random, gave more of a reward worth real money to anonymous members of their own group than to the other. The boys knew one another from school; what was missing was any history between groups that had not existed an hour earlier. In-group favoritism of that kind is the seed; the fully formed attitude adds beliefs about the out-group, usually that it is more uniform, more threatening or less deserving than it is, and the emotion of contempt, fear or disgust.

Allport's scale is a claim about how the attitude is expressed and how expression escalates. Antilocution, hostile talk among the like-minded, is the mildest form and the commonest. Avoidance costs the prejudiced person something, since they rearrange their own life to keep away. Discrimination denies the group opportunities. Physical attack and extermination are the end of the ladder. Allport did not claim that everyone climbs it, or that any society must; he claimed that each rung lowers the barrier to the next, and his illustration was a case in which the whole ladder had been climbed.

The original study

Gordon Allport published The Nature of Prejudice in 1954, the year the United States Supreme Court decided Brown v. Board of Education, and the book organized a scattered literature into a field. It is a synthesis of about 500 pages rather than a single experiment. Its first chapter sets out the definition and the scale; later chapters cover in-groups, stereotypes, the family and the media, and what reduces the attitude once formed.

The scale appears in the first chapter as a way of ordering what prejudice looks like in action, and Allport noted there that many people never go beyond the mildest rung, hostile talk among the like-minded. He put no figure on how often one rung leads to the next. His illustration was the recent history of Germany, traced from hostile talk to avoidance of Jewish neighbors, to the discrimination of the Nuremberg laws, to the burning of synagogues and street attacks, and finally to the camps. The point was that the lower rungs are not harmless because they are mild; they are the conditions under which the higher rungs become thinkable.

The book's most tested idea is the contact hypothesis, set out in chapter 16: contact between groups reduces prejudice most reliably when the groups meet as equals, pursue common goals, cooperate rather than compete, and have the support of authorities and custom. Pettigrew and Tropp's 2006 meta-analysis pooled 515 studies with more than 250,000 participants and found that contact was associated with lower prejudice, with a mean correlation of about negative 0.21. The association was stronger when Allport's conditions were met, but held without them; the authors concluded that the conditions help but are not necessary. A 2019 review by Paluck, Green and Green added a caution: few of the studies are randomized, their results vary widely, and very few test adult racial or ethnic prejudice, the case the hypothesis was written about.

Everyday examples

Most prejudice is expressed on the lower rungs, in settings where it is easy to miss.

SituationWhat the bias doesWhat helps
A hiring manager reads two identical résumés with different namesThe applicant whose name signals an out-group gets fewer callbacks, as audit studies in several countries have foundRemove names and addresses from the first screen, and set the criteria before reading
A friend explains a news event by what "those people" are likeOne person's act becomes evidence about a group, and the group's history is left outAsk whether the same explanation would be used for a member of your own group
A neighborhood is described as unsafe by people who have never been thereAvoidance keeps the belief from ever meeting a counterexampleGo, with someone who knows the place, and compare what you find with what you expected
A joke about a group gets a laugh in a meetingThe laugh tells everyone present what can be said here, which lowers the cost of the next remarkDecline to laugh, and say why if you can; silence reads as agreement
A news feed shows a group only in stories about crime or conflictThe category fills with the traits of the stories, and ordinary members of the group become invisibleFollow sources from inside the group, and notice what the feed never shows

How to counter it

Prejudice is reduced by changing conditions more reliably than by changing minds directly, and Allport's own prescriptions have held up better than most.

  • Arrange contact that meets the conditions. Equal status, a shared goal, cooperation and institutional support are the conditions under which contact reduces prejudice most reliably; contact without them helps less and can go wrong. A mixed team with a common deadline does more than a diversity lecture.
  • Individuate. Learning one real person's name, history and particulars makes the category harder to apply to them, and the habit of individuating generalizes.
  • Test the generalization against the record. For any belief about a group, ask what the base rate is and whether the belief would survive the data; prejudgments that cannot be revised are the ones Allport defined as prejudice.
  • Interrupt the first rung. Antilocution is where the scale starts and where it is cheapest to stop. Declining to laugh, or naming what was said, raises the cost of saying it again.
  • Change the rules rather than the hearts. Anonymized applications, structured interviews and audited lending decisions reduce discrimination whatever the decision makers feel.

What it is not

Prejudice is the attitude; its neighbors are the beliefs, behaviors and biases that surround it.

  • It is not stereotyping, which is the belief about what members of a group are like. A stereotype supplies the content; prejudice adds the hostility. The two usually appear together but can come apart.
  • It is not in-group favoritism, the preference for one's own group that Tajfel found in groups created minutes earlier on a trivial pretext. Favoring your own group is the starting point; prejudice requires a negative attitude toward the other.
  • It is not out-group homogeneity bias, the perception that members of other groups are more alike than members of your own. That bias feeds prejudice by making the category feel accurate, but it is a judgment about variability rather than an attitude.
  • It is not discrimination, which is the behavior. Allport's scale puts discrimination at the third rung precisely because prejudice can exist without it, in talk and avoidance.

Tests and tools that use this

Related biases

Prejudice FAQ

What is prejudice in psychology?

It is a negative attitude toward a person because of the group they belong to, formed before the facts are known and held in spite of them. Gordon Allport's 1954 definition was an antipathy based on a faulty and inflexible generalization, felt or expressed, toward a group or toward an individual as a member of it. The legal sense of the word, as in a case dismissed with prejudice, is unrelated.

What is Allport's scale of prejudice?

It is the five-rung ordering Allport gave in the first chapter of The Nature of Prejudice: antilocution, hostile talk about a group to people outside it; avoidance; discrimination, which denies the group opportunities or rights; physical attack; and extermination. Each rung, he argued, lowers the barrier to the next; his illustration was Nazi Germany, from talk to the camps. He also wrote that many people never go beyond hostile talk, and gave no figure for how often one rung leads to the next: escalation is possible, not inevitable.

How does the demo on this page work?

You read six scenarios, one from history and five from ordinary life, and place each on Allport's scale. The page compares your placements with the rungs Allport's definitions give them. Any placement on a different rung counts, whether too low, too high or off the scale, and the reveal explains the error in either direction. The exercise tests how you read the scale; it says nothing about your own attitudes. The last rung has no scenario, and only the outcome label leaves your browser.

What is the difference between prejudice, stereotypes and discrimination?

A stereotype is a belief about what members of a group are like. Prejudice is the attitude, usually negative, attached to the group. Discrimination is behavior that treats people differently because of the group. The three tend to travel together, but a person can hold a stereotype without hostility, feel hostility without acting on it, or follow a discriminatory rule without feeling anything. Allport's scale is about how the attitude gets expressed, and discrimination is its third rung.

Does contact between groups reduce prejudice?

Usually, and most reliably under the conditions Allport specified in 1954: equal status, common goals, cooperation and the support of authorities. Pettigrew and Tropp's 2006 meta-analysis of 515 studies found that more contact went with less prejudice, with a mean correlation of about negative 0.21, a stronger association when those conditions held, and some benefit without them. Paluck, Green and Green's 2019 review cautioned that few studies are randomized, results vary widely, and adult racial and ethnic prejudice is rarely tested, so the hypothesis is well supported but not settled.

Is prejudice the same as racism?

Racism is prejudice, stereotyping or discrimination directed at racial or ethnic groups, often together with institutional arrangements that sustain them. Prejudice is the broader term and covers attitudes toward any group: religious, national, political, by age, disability, gender or sexuality. Allport's framework applies across all of them, and his scale was written to describe the same escalation whatever the group targeted.

References

  1. Allport, G. W. (1954). The Nature of Prejudice. Addison-Wesley; 25th anniversary edition, Basic Books (1979). hachettebookgroup.com
  2. Pettigrew, T. F., & Tropp, L. R. (2006). A meta-analytic test of intergroup contact theory. Journal of Personality and Social Psychology, 90(5), 751-783. doi.org
  3. Tajfel, H., Billig, M. G., Bundy, R. P., & Flament, C. (1971). Social categorization and intergroup behaviour. European Journal of Social Psychology, 1(2), 149-178. doi.org
  4. Paluck, E. L., Green, S. A., & Green, D. P. (2019). The contact hypothesis re-evaluated. Behavioural Public Policy, 3(2), 129-158. doi.org

Cite this source

Psychology.com. (2026, October 20). Prejudice. Psychology.com. https://psychology.com/biases/prejudice

Important: This page and its demo are educational: they describe a pattern in how people think, not a diagnosis, a test of ability or a treatment. If something here touches a difficulty you are living with, reach out to a licensed mental-health professional. In an emergency, call your local emergency number or, in the US, call or text 988.