How We Make Money

Here is every way Psychology.com earns money, what stays free, and what is never for sale. Updated September 13, 2026.

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What is free

Reading our guides, taking any of our tests and seeing your score, using our tools and worksheets, searching the therapist directory, and using the free matching tool cost nothing and need no account. We do not run banner ads, and we do not sell personal information. The site is funded by the five sources below.

Where our revenue comes from

Who owns the site

Psychology.com is owned and run by Seph Fontane Pennock, who acquired the site in June 2026. He previously built and sold PositivePsychology.com and co-founded Quenza, a coaching software product he still holds a stake in. Quenza is mentioned in some of our articles about digital mental health tools; this page is the standing disclosure of that connection, and we do not review or rank Quenza.

How affiliate links work here

An affiliate link is a normal link with a tracking parameter. If you use it and then pay for the product, the vendor pays us a percentage. The rules:

What is never for sale

Why we publish this

Mental health content sits where vulnerable moments meet commercial interests. The only durable answer we know is daylight: publish the business model, label paid placement where it happens, and let you judge the work with full information. If you find a page where the money and the message seem tangled, tell us at hello@psychology.com and we will look at it.

A note on scope. Our content is for education only, and no commercial relationship changes that. It is not a substitute for professional medical advice, diagnosis, or treatment. If you are in crisis, call or text 988 (US) any time, or contact your local emergency services.