A therapist directory that stays small.

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First 30 days free, then $49 a month or $490 a year, for a verified listing on a panel capped at 25 per specialty per metro. The first 200 members lock that rate for as long as they stay.

No per-lead fees, no cut of a client, cancel anytime. Already listed? Log in.

The mark clients see next to your name

As seen in

Medium Glamour San Francisco Chronicle Houston Chronicle Frontiers

What membership includes.

One flat price. Everything on this list is part of it. Nothing here is an add-on, and nothing here can be bought by paying more.

Bought separately, a directory listing ($29.95 a month at Psychology Today), a sponsored indexed page with a dofollow link (agencies charge $75 a month and up), and a worksheet subscription ($15 a month and up) come to over $120 a month for a growing practice. Membership is $49.

  1. 1

    A verified listing

    Your identity is matched to the federal NPI Registry and your license is checked with your state board. Both dates are shown on your profile, and members are listed ahead of the older unclaimed listings.

  2. 2

    A profile page built to be found

    Indexed by Google and readable by AI assistants, with a video introduction, style tags, and a dofollow link to your own website from a domain at the same address since 1995.

  3. 3

    Clients find you

    Clients filter by specialty, state, insurance and fee, read how you work in your own words, and contact you directly. The inquiry is stored encrypted and lands in your inbox.

  4. 4

    Warm referrals from tests

    About 110,000 people a month finish a mental health or personality test on Psychology.com, by our own count for September 2026. On their results page they can send a short summary, with their consent, to up to three verified members in their state: the test, their score band, what they want help with, their state and their insurance. It arrives in your inbox and your dashboard.

  5. 5

    A capped panel

    No more than 25 members per specialty in any metro. When a panel is full, the next therapist joins a waitlist, not the list.

  6. 6

    A spotlight week

    Every member gets one week per quarter at the top of their state and specialty pages. Founding members get two. The rotation is the same for everyone and cannot be bought.

  7. 7

    A response-time badge you earn

    Reply to inquiries within 48 hours and your profile shows it. The badge is not for sale.

  8. 8

    Client-ready tools

    Worksheets from our tools library and the client's own test PDF, shareable as preparation for a session.

  9. 9

    Your numbers, monthly

    An email with your profile views, contact clicks and inquiries, alongside the site-wide referral numbers we publish.

  10. 10

    One-click import

    Already on Psychology Today? Paste the link to your profile and your listing is pre-filled. Review, edit, publish.

25

Members per specialty per metro, at most. That is the whole rule, and it is the same in every city.

Why the panel is capped.

Your visibility in a directory is a fraction: one, divided by the number of profiles a client scrolls past. Open directories grow the bottom of that fraction every day. We hold it fixed. A client reading the anxiety therapists in one metro reads a list they can finish, and your profile is on it.

When a panel is full, the next therapist joins a waitlist and is offered the place when one opens. We do not publish live counts per metro, and there is no way to buy a place on a full panel.

Side by side with Psychology Today.

What you are paying for
Psychology Today
Psychology.com
Monthly price
$29.95
$49, first 30 days free
Listings competing with yours
277,682, by our count in July 2026
25 per specialty per metro, at most
Therapists returned for one metro zip code
140 to 280
Never more than 25 in your specialty
How a license is verified
License number and dates, re-checked every two to five years
NPI Registry match plus state board check, both dates public
A response-time badge you earn by replying within 48 hours
Profile readable by AI assistants
AI crawlers blocked
A dofollow link to your own website
Found through specialty, state, insurance and fee filters
Browse only
Consented referrals from mental health tests
Spotlight weeks by rotation, never for sale

Their listing count is from Psychology Today's own state directory pages, July 2026; their zip code results, pricing and verification policy are from their public pages, checked September 2026. Rows reflect standard individual listings.

What the directories charge.

Directory
Monthly price
Free trial
Psychology Today
$29.95
None stated; a free month for each invited colleague who joins
GoodTherapy
$30.95 Basic; higher tiers add CE and practice tools
None stated
Zencare
From $59, plus an $80 set-up fee; $69 in NY and CA
None for the directory
Mental Health Match
$39 after the trial, or $375 a year
60 days
TherapyDen
Free profile, not in its search; $30 to be searchable
Free profile, no end date
Psychology.com
$49, or $490 a year; no set-up or per-lead fees
30 days, cancel any time

Prices and trials are from each directory's public join or pricing page, checked September 26, 2026, for standard individual listings; promotions excluded. Full write-ups: what Psychology Today costs, the alternatives and the best therapist directories.

The Founding Panel.

$49per month, or $490 a year

First 30 days free, $0 due today. Cancel anytime.

The first 200 members are the Founding Panel. They lock $49 a month for as long as they stay, get two spotlight weeks a quarter instead of one, and carry a Founding member line on their profile. The panel closes at 200 members or on December 31, 2026, whichever comes first.

200 founding places in total. The panel closes when the last one is taken, or on December 31, 2026.

Group practice? There is a per-seat plan with one admin console and one invoice: see the Practice plan.

How the first month works

  1. List your practice in about ten minutes

    Bio, specialties, approach, insurance and photo. Or paste the link to your Psychology Today profile and start from a pre-filled listing.

  2. Verification within a day

    Your identity is matched to the federal NPI Registry when you publish. The state board check follows, and both dates go on your profile.

  3. Your first spotlight week, in month one

    A week at the top of your state and specialty pages, the same week every member gets.

  4. Billing starts on day 31

    Your first 30 days are free and $0 is due today. Cancel before day 30 and you are not charged. Then $49 a month, or $490 a year, flat.

Straight answers.

When does billing start?

On day 31. Your first 30 days are free and $0 is due at signup. Cancel before day 30 and you are not charged. From day 31 it is $49 a month or $490 a year, flat.

What does a therapist receive from a test?

A short summary the client chose to send from their results page: which test they took, their score band, what they want help with, their state, and their insurance. Not their answers and not a full report. The client picks up to three verified members in their state, gives consent, and the summary lands in each member's inbox and dashboard. You reply directly; the conversation is yours from there.

Can I import my Psychology Today profile?

Yes. Enter the link to your Psychology Today profile when you build your listing and we pre-fill it: bio, specialties, approach, insurance, and location. If Psychology Today blocks the fetch, paste the page text instead. You review and edit everything before it publishes; nothing is saved until you say so.

What happens when my metro is full?

Each specialty in each metro holds 25 members at most. If yours is full, you join the waitlist for that specialty and metro and we write to you when a place opens. Places go to the waitlist in order, never to whoever offers to pay more.

Is the spotlight pay-to-rank?

No. Every member gets the same spotlight week, one per quarter, in a rotation nobody can buy into or move up in. Founding members get two weeks because they joined first, not because they paid more; the price is the same $49.

Why is there no free listing?

Because free listings are how directories turn into phone books. Every profile here belongs to a paying, registry-checked member, which keeps the list short and credible. That is exactly what makes being on it worth something.

What exactly do you verify?

Your identity, state and behavioral-health profession against the federal NPI Registry when you submit, then your license status with your state board where the board offers a public lookup. Both dates are shown on your profile, with links to the registry and the board. A license we cannot confirm keeps the registry match only.

Does paying get me better placement?

No. Everyone pays the same flat price, and no member can pay more to outrank another. Members are listed ahead of unclaimed legacy listings; within members, results follow the client's filters, never payment.

Can I cancel?

Anytime. There is no contract and no cancellation fee. When your membership ends, your profile comes off the directory. Rejoin later and your profile is restored.

Do you take a cut of the clients I get?

No. No fee per referral, per client, or per session, and no percentage of anything. The flat subscription is the entire deal.

Be one of 25, on purpose.

A verified listing on a capped panel, referrals from the tests people take here, and a flat price with the first 30 days free. On a name people have brought this exact question to since 1995. Our practice guides cover directory costs, marketing, SEO and websites for solo practices.

$49 a month or $490 a year once billing starts. No per-lead fees. Cancel anytime. Already listed? Log in.

A note on independence. Therapists on Psychology.com are independent licensed professionals, not employees or agents of Psychology.com. Verification reflects checks completed at a point in time against the federal NPI Registry and does not guarantee any outcome. Referral and test figures are our own counts; competitor figures are our own counts and checks, dated where shown.

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