Seph Fontane Pennock

About Seph

Seph Fontane Pennock is a mental health entrepreneur who acquired Psychology.com in 2026 and runs it. He founded PositivePsychology.com and grew it into one of the world's largest evidence-based resources for practitioners and coaches before its acquisition, and he is a co-founder of Quenza, the therapy and coaching software used by clinicians in dozens of countries. For more than a decade he has worked at the intersection of psychology, technology, and the tools that help people get support.

At Psychology.com he leads the site's AI therapy coverage. He tracks the peer-reviewed research, the market, the safety debates, and the fast-moving state and federal regulation of AI mental health tools, and he compiles and maintains the site's AI therapy statistics. His focus is separating what the evidence actually shows from the marketing: where purpose-built, clinically supervised tools genuinely help, where general-purpose chatbots fall short, and where AI should never stand in for a human clinician.

Seph reviews the site's AI therapy guides for accuracy, balance, and clarity, drawing on both the published literature and first-hand experience building AI-assisted mental health products. He believes AI can meaningfully widen access to support, but only when it is honest about its limits and built around human care rather than in place of it.

Background

Seph's background spans building and scaling digital mental health platforms. He is the founder of Psychology.com and of PositivePsychology.com, co-founded the coaching and therapy software company Quenza, and has launched and operated a range of health and technology ventures. His work today centers on Psychology.com and the responsible application of artificial intelligence to mental health, from consumer AI therapy tools to the research and policy shaping the field.

Areas of expertise

Role at Psychology.com

Seph is the named author of Psychology.com's AI therapy coverage: the reviews, statistics, and guides tracking consumer AI mental health tools. Pages he has written carry a "By Seph" byline with the date; clinical review of that section is by Michael Callans.

Read our editorial policy for the full process.

Written by Seph Fontane Pennock on Psychology.com

247 pages across 3 sections, written and compiled by Seph.

Selected publications and press

• Seph Fontane Pennock: the serial entrepreneur who turned patient frustration into Regenerated (2026) The Jerusalem Post
• Seph Fontane Pennock built Regenerated.com for the patient he used to be (2026) Medical Daily
• Selling an edtech business: the PositivePsychology.com exit, on the eight-figure sale to Eden Capital (2023) FE International
• Interview on building online businesses (#044) BNR Nieuwsradio
• Co-host of the PositivePsychology.com Podcast with Hugo Alberts, PhD PositivePsychology.com
• De Lean Website (2016), a Dutch-language guide to taking a business idea to a profitable website in eleven steps Book